Growing Your Ideal Followers
Instagram has more than one billion consumers. At least 80% of users follow a business account or brand. So, get your business on Instagram to build your following and ultimately your customer list and profits. Below are some simple insights on how to increase your target market with Instagram.
Posting content consistency is vital for Instagram’s algorithmic timeline. Simply put, the more often you post, the more likes and followers you get. Posting on a regular basis, along with daily engagement, can ensure that your posts are seen on your followers’ timelines. Accounts that post one or more times a day get more likes and followers, compared to accounts that post infrequently.
Building brand and business awareness using influencers – With much research and testing, many expert Instagram agencies have found that utilizing influencers and micro influencers can significantly bolster your brand awareness to the general public.
When you create strong, viable relationships with influencers, your brand may build a stronger bond with the followers of your chosen influencers. People are more trusting of established, individual influencers rather than big brands and companies. Choose an influencer with a similar or complimentary target market. This is key for sustainability.
Be Authentic – Authenticity is key to unleashing your businesses full potential. Share behind-the-scenes candid moments related to your brand, products, and company. Creating compelling content is key but it goes together with genuine brand messaging.
Showing up in the suggested list of accounts can also help to gain your account exposure. You can do this by connecting with and following some of your competitors or brands that produce similar products as yours. Instagram’s artificial intelligence can direct your account to the followers of those larger brands They will see your account listed under the bio of your competitors because you are in the same industry.
Promoting Your Products & Offers
Instagram contests are a fun and friendly way to get your audience involved and engaged in your business. Some companies and brands decide to giveaways products while others may run contests to giveaway an entire vacation. Whether you are raffling off a product or service, contests are a surefire way to bring attention to your brand.
First, establish the goal for your contest because this will determine how you execute the contest. Generally, contests are dynamic strategy to increase your following and expand your exposure on Instagram. There are different campaign contest goals you can set up depending on your business needs. Next focus on deciding the good or service you want to giveaway to the prize winners.
You could ask followers to like and share certain post to win, and they can repost them for a chance at winning your contest. They can repost your content to their timelines directing more traffic to your own account. You could also use the contest criteria to “tag a friend in the comments” your current audience is focused on sharing your post with their peers. This creates a domino effect because their followers and friends will also feel compelled to enter the contest and do the same thing, and so on. This multiplies effort of getting your business discovered.
Hashtags and tagging could also be beneficial in a giveaway or contest. Choose a branded hashtag that aligns with the overall theme of your business or one that is specific to the product or service you are giving away. Ask your followers to use a branded hashtag and tag your account to be entered into your contest.
Overtime, it is a good practice to track the outcomes of your contests to gauge the involvement. Tracking progress shows how you can increase your followers and clicks to your account’s Instagram page and even clicks to your website. From there you can compare between the types of contests and compare the products or services you choose to giveaway to determine which ones to perform the best, and which should be discontinued.
Tracking & Analyzing Your Progress
There are many tools that can help you track and analyze your progress over weeks and months, including Instagram itself. Instagram can help show you some things using their interface, but plugging your Instagram account to other 3rd party apps and websites can show you so much more in depth and valuable analytics to give you a comprehensive 360 overview of your Instagram strategy and where you stand amongst the competition.
There are many metrics that can be tracked and measured that the average Instagram user doesn’t even think about. Even better, once you hit a certain number of followers on Instagram, even more trackable metrics can be unlocked such as insights for your stories, tracking click throughs from Instagram to your website’s landing page and more. Below are some of the analytics you will want to focus on while building on Instagram.
Audience Insights: Whether it’s creating attractive content, driving sales, or even developing your overall customer experience, it is important to know and understand your average customer.
Instagram analytics also delves deep and lets you understand what your customers are looking for most and their thoughts. Understanding how and why you acquire customers can help you make a high-quality product and remain ahead of the competition. Companies skilled in understanding and using Instagram analytics will gain new customers and expand their client base.
Knowing what works and what doesn’t:
By researching your Instagram analytics in your company, you will be able to identify which posts are most popular and most successful for your customers. You can identify which types of post receive the most engagement and which ones are less engaging.
If you are only using Instagram analytics for this you won’t be able to track your accounts performance over a long span of time, as Instagram only allows you to see up to two weeks of analytics. However, if you are willing to use other platforms such as Buffer or Sprout Social, you can track your growth over months and years.
Optimizing Posting Times:
You need to know when your targeted audience spends the most of their time on Instagram to choose the right time to post. Sometimes the key is not what you post but when you post it. Your reach could be decreasing because you aren’t optimizing the time your followers will see your content. It’s a waste to spend time creating great content only for it to be overlooked by Instagram’s algorithm and left of your audience’s feed.