Do You Have an Offline Business? Learn how to Build Traffic to Your Site
Offline businesses still need website exposure. Most recognize this and so they spend a great deal of money having their website designed only to be disappointed because they don’t get the traffic they expected. What many business owners don’t realize is that a well designed website and a good flow of traffic are not linked. Let’s look at some ways to build traffic to your site and promote your offline business.
#1 Use Every Opportunity You Can to Promote Your Website for Free
Free site promotion is always welcome so never ignore it. There are tons of ways to promote your website for free. Some of the most popular options include directory submissions, free classified ads, link exchanges, listing inclusions, etc. Not all the free ways to promote your website will work well but don’t be afraid to experiment and find what works for your site.
#2 Create a Free Product/Service
One way of bringing traffic to your website is to give something away for free. This can be a simple as having good content on your site where visitors can find answers to their questions, or it can be more complex where you are giving away free products/services such as with a draw.
#3 Take Advantage of Viral Content
Viral content is content that spread rapidly like a virus, but it’s safe content. A user likes your content and then shares it with friends, who then share it with other friends, and on it goes – it gains momentum all on its own. Viral content can be a great video or good article. It’s popularity is based on its appeal that takes it viral.
#4 Use Offline Promotions
Offline promotions are often forgotten about, but they are a good way to get traffic for free. These days we spend so much time focusing on online promotions that we forget there still exists a whole offline world of advertising and promoting. Make sure that you include your website address on all printed materials you use. But also remember there are other promotions like T-shirts, pens, mouse pads, etc.
#5 Your URL Needs to be Included With Your Signature
URLs as part of your signature are a good way to bring free traffic to your website. This includes your online signature, such as that used on a blog or forum, or in your email and your offline signature line.
Getting free traffic is a vast topic and the list of opportunities is just as vast. However, here you have five things you can do to increase the traffic to your website.